The standard agency deal takes 30 to 50 percent of what a creator earns. The BBC found contracts running 50 to 70, with coercive clauses, held passwords, and exit penalties on top. On a 70 percent deal, after the platform's cut, a creator keeps about 24 cents of every dollar their fans spend on them.
Here's the thing we learned running creator accounts from the inside: creators don't actually want an agency. They want what the agency replaced. A person who knows what they're doing, on their side. That's the thing that feels scary to give up.
So we productized the agency's brain. The playbooks, the pricing ladders, the welcome flows, the protection game, all of it, as a system you own and a room of people who've done it. The name is the point: at Vinella, you eat what you earn.
You own everything. You keep your money, and you're still not alone.
If we ever break one of these, we've become the thing we set out to disrupt, and you should leave. There's no penalty for that either.
Vinella is built by people who co-ran an OnlyFans agency: scaled the accounts, vetted the talent, learned the inbox, the pricing, and the protection game from the inside. Then went and led brand, creative, and marketing for luxury companies. This is both halves put to work for the person who should have been keeping the money all along: you.